Marketing Lead

Marketing Lead

Devon & Pembrokeshire Hyper Local Campaign Management

Utilities, Telecoms, Fibre, Broadband, Internet,  ISP Local Marketing

 

@mecscomms is hiring for a remote based, home working – Marketing Lead to work for a leading Fibre Optic, Telecommunications, Internet & Broadband service provider. The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities & that drive tangible commercial results across Devon & Pembrokeshire. If you’ve got community led marketing experience across digital, events & traditional media, with an ability to deliver sales-led, locally focusedcampaigns, I’m keen to hear from you.

 

Position:          Community Marketing Manager, Local Campaign Manager, Activation Manager, Multi-Channel Marketing Lead, Integrated Marketing, Demand Generation, Customer Engagement, Regional Brand Champion, Acquisition Marketing Specialist

 

Purpose:          Design, execute & optimise region-specific marketing campaigns that directly support sales growth & community engagement in targeted local areas

 

Location:         Work from home – remote working - anywhere UK

 

Role Type:       Full Time, Fixed Term, Temporary Contract, FTC

 

Duration:         ASAP until 18/12/2025

 

Hours:              Monday – Friday 09.00 – 17.30

 

Salary:             £35,000 - £45,000 basic + benefits, pro rata, per annum

 

Key Activity:

 

• Plan & deliver local marketing campaigns
• Drive measurable sales & customer growth
• Adapt messaging to reflect local tone
• Collaborate with field teams & local partners to boost campaign reach
• Execute full-funnel marketing activity across digital, print, events, & community channels
• Represent the brand, attending activations & engage with stakeholders
• Track performance, analyse results & optimise campaigns
• Act as regional marketing insight expert
• Shape & deliver strategy

 

We're looking for a Marketing Lead who doesn't just "do" hyper-local marketing, you live & breath it. You'll own & deliver game changing marketing campaigns where your intimate knowledge of local communities becomes your secret weapon. This isn't about parachuting in with London-centric ideas, it's about understanding why someone in Okehampton thinks differently to someone in Salcombe, or why Fishguard requires a completely different approach to Narberth.

 

Your Mission: Make Marketing Matter in Real Communities

 

Transform telecoms & broadband marketing from boring corporate noise into compelling, locally relevant campaigns that actually get people talking, engaging & most importantly, buying.

 

• Know Devon like the back of your hand? From Exeter's Cathedral Quarter to Plymouth's Barbican, Dartmoor's moorland communities to Torquay's English Riviera

 

• Understand Pembrokeshire's pulse? From Tenby's seaside charm to Haverfordwest's market town mentality, St Davids' coastal culture to Milford Haven's industrial heart

 

• Get frustrated by generic campaigns that miss the mark in rural & coastal communities?

 

• Thrive on turning local insights into sales gold?

 

Be the Marketing Hero Your Region Deserves! - Own 360° campaign mastery:

 

From digital wizardry to door drops, local radio to pop-up events, Facebook ads to farmers' market sponsorships. Watch your campaigns drive genuine sales uplift in communities that actually matter to you

 

Creative Freedom Meets Commercial Reality

 

• Remote-first role with the autonomy to make decisions that drive results
• Manage meaningful marketing budgets & see direct ROI from your strategic choices
• Blend traditional & digital like a marketing alchemist
• Add "Hyper-Local Marketing Expert" to your CV with proven results
• Network to build local relationships with businesses, community leaders & industry contacts  
• Lead local market penetration

 

Devon Expertise:

 

Know the difference between marketing to Plymouth's urban professionals vs Dartmoor's farming communities? Your local knowledge is pure marketing gold. Target Areas Include: Ashburton • Barnstaple • Bideford • Bovey Tracey • Brixham • Crediton • Dawlish • Exeter • Ilfracombe • Okehampton • Plymouth • Salcombe • Sidmouth • Tavistock • Tiverton • Torbay • Torquay • Totnes • Woolacombe

 

Pembrokeshire Expertise:

 

Appreciate why Tenby's seasonal tourism economy requires different campaign timing to Milford Haven's year-round industrial workforce? Your regional insight is our marketing superpower.

Target Areas Include: Fishguard • Haverfordwest • Jameston • Milford Haven • Narberth • Neyland • Newport • Pembroke • Pembroke Dock • Penally • St Brides • St Davids • Templeton • Tenby

 

Responsibilities:

 

• Craft campaigns locals actually care about
• Use regional insights to create messaging that resonates
• Drive measurable sales results - not vanity metrics, but real revenue growth in your chosen region
• Collaborate with field teams who know every village pub landlord & parish council chair
• Manage multi-channel campaigns from conception to conversion
• Travel for impact - regular visits to London, your region, & campaign activations

 

Marketing Arsenal:

 

• Local newspaper partnerships & radio sponsorships
• Geo-targeted Facebook & Google campaigns that actually convert
• Door drop strategies that don't end up in the bin
• Community event sponsorships & pop-up activations
• Influencer partnerships with genuine local voices
• Direct mail that gets opened because it speaks their language

 

Candidate profile:

 

• 5+ years marketing experience across digital, traditional, & experiential channels
• Proven hyper-local campaign success with measurable sales outcomes
• Regional expertise in Devon OR Pembrokeshire communities, culture, & consumer behaviour
• Independent working style - you thrive without constant supervision
• Travel flexibility - happy to visit communities, attend events, & meet stakeholders
• Telecoms, internet & broadband sector experience beneficial  
• Understand the unique challenges of marketing utility services
• Field marketing background, you've worked alongside sales teams on the ground
• Local network connections, established relationships with regional businesses, media, or community groups
• Rural marketing experience - you understand the challenges & opportunities in non-urban markets

 

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